Case Study: HomeTown - Elevating Furniture Photography at Scale
Challenge:
HomeTown, a leading furniture and home décor retailer, sought a solution for large-scale, high-quality photography for their extensive SKU catalog.
Their product range included wall paintings, cushions, clocks, and larger furniture sets like dining tables and chairs. With such a vast variety of items, traditional photography was proving time-intensive and costly.
Client: HomeTown
Industry: Furniture and Home Décor
Services Provided: AI-Powered Furniture Photography
They needed a partner who could deliver professional-grade images at scale without compromising on quality.
Solution:
Unstudio AI partnered with HomeTown for their first AI large-scale furniture photography project. Using our legacy 2D app, we transformed basic product images into polished, market-ready visuals.
- SKU Processing:
- HomeTown provided images for each SKU in their catalog.
- Our team created high-quality images for these items using Unstudio AI's legacy 2D tools.
- Iterative Feedback:
- We worked closely with HomeTown, incorporating their feedback to refine the visuals and ensure alignment with their brand’s aesthetic.
- Expanding Horizons with 3D:
- For their latest product lines, such as the Lirio + Luster living room sets and larger furniture collections, HomeTown commissioned images created with our advanced 3D service.
- We designed dynamic, lifelike settings featuring their products, showcasing them in realistic environments.
Results:
- Efficiency: HomeTown achieved high-quality visuals for their SKU catalog at scale, significantly reducing the time and resources typically required for traditional photography.
- Client Satisfaction: The results from our 3D service particularly impressed HomeTown, setting a new standard for their product visuals.
- Improved Aesthetics: The enhanced imagery helped HomeTown present their products more compellingly, strengthening their market presence.
Conclusion:
Through innovative AI-powered solutions, Unstudio AI enabled HomeTown to achieve professional-grade furniture photography on a large scale.
Our iterative approach and transition to 3D services not only met but exceeded their expectations, setting a strong foundation for continued collaboration.
